Cardboard display Orcio 106 3 units

01 · WHICH JAR IT TAKES

The Orcio 106 only, and by size

The cut-outs are made for the Orcio 106, 60 × 69 mm. It is not about the lid but about the body of the jar: a wider one will not go in, and a narrower one rattles and tips over when you lift the handle. For other formats there are sister packs in the catalogue, cut to their size.

02 · WHERE IT SELLS

Three jars are enough to tell a story

Three slots let you build a selection — three different honeys, or honey with pollen and propolis — and that is what justifies a bundle price rather than the sum of three units. It is the format of the Christmas hamper and of the fair, where the buyer wants something that already looks like a gift without having to wrap it.

03 · FINISH

Kraft or black, depending on what you sell

Kraft leaves the board showing and suits an artisan label. Black lifts the perceived price and works better in delicatessen and corporate gifting. Pick one and stick to it: consistency between pack, label and lid does more for the price than the three things separately.

04 · BEFORE YOU BUY

It is cardboard: keep it dry. Damp in the store takes the body out of the handle, which is what carries three full jars.